How do we build a custom program for Wakefern’s Puerto Rican shopper?

Show them that Wakefern is a family business that understands how Unilever products bring Puerto Rican families together.

We invited shoppers to join us for a classic Latin street festival. We curated a festival where food, music, art, dancing and love intersect to bring people together. From over 31,000 vacation giveaway submissions, to handing out every bite of food and every last piece of swag we brought, La Fiesta Juntos was a success.

Event recap:

•587 Attendees (66% in foot traffic of the typical Saturday shopper at this location).

•700 recipe samples given out.

•2,250 food truck items given out.

•125 Faces (and arms) painted :]